First post woooo!

So, on an afternoon where the choices on terrestrial television are between yacht racing and a crossword game-show, gossip girl and watching V8 Aussie car nuts cream themselves over a Holden that sounds like rapid-fire wet farts when it changes gears, I've come to realise - minus the added insight of a marketing degree - Sky should advertise exclusively on Sunday's.

Matter's aren't helped by the fact it's pissing down outside, and I don't love whoring myself for the likes of Rupert Murdoch's News Corp., but seriously, a Sky Sports-12-month-locked-in-you-can't-get-out-of-this-unless-you-take-out-a-loan-or-die package sounds pretty good right now. Let's face it, given the choice between New Zealand's famed 'National Bowling Championships' (complete with Big Lebowski style team uniforms, live on Prime) and virtually anything on Sky Sports 3 (including the 3rd time you watched the replay of Fulham play Hull from last November) I know what I'd be watching.

This brings us to the question of whether to succumb to the urge and ring that sell-out 0800 number to the call centre in the Manilla where helpful hoards flick a switch (on receipt of deposit, allow for 5 working days) and get Sky for the football World Cup. What with New Zealand featuring as 12th (or 32nd) man in this years tournament, I plan to be more interested than normal and, given that I'm better at watching than playing, will be addicted to the unfolding drama. My heart's with NZ, and I reckon they have a chance making it to the second round, but my money's on Spain who, after years of frustration from under-performing with some of the world's best players, deservedly garner the favourite tag.

In related news, the Nike ad for the World Cup is pretty well done in my opinion. Nike obviously have the budget to do this kind of thing brilliantly (they've had Guy Ritchie direct one for example) but this one triumphs through a combination of song choice and clever premise. Youtube Hocus Pocus Focus for the epitome of 70s experimental rock on reliable Dutch shrooms. Peace.